The Behemoth Gulp
R. Alex Whitlock
The best deal on soft drinks out there comes in neither a can nor a bottle: it comes in a cup. With pumps full of the stuff, the marginal costs to convenience stores (and, for that matter, fast food joints and restaurants) are so minor that the more money they can get you to pay, the more money they make almost regardless of how much you drink.

That said, I'll generally pay more for less to get it in a can or bottle so that I can carry and drink it at my convenience. Besides, the marginal utility of the drink goes down for me somewhere after 16 ounces or so. Simply put, the more I have, the less more I want.

That said, I am a sucker for a good deal and generally get my money's worth when I'm at a fast food joint and drink more than I should to rectify the money I spent. Or even better, when it's free. We have a free soda fountain at work with a Mountain Dew spigott. After three months of employment, I can safely say that it will be a long, long time before I ever like Mountain Dew again.

Having said all this, demonstrating my glottony and how utterly health unconscious I am, I really have to wonder what in tarnation many consumers out there are thinking.

What do I mean?

I mean the 100-ounce jug. That's what I mean.

Being the good capitalist and glutton that I am, when I first saw those behemoth jugs, I thought about getting one. More. More! MORE!

But why? What possible use do those jugs have? Who can possibly drink 100 ounces in a single sitting? On a single drive? With a single meal?

Who?

Unless you're drinking at hyper speed, it's going to go flat by the time you drink it. It's not a particularly good product for sharing. Just passing that thing around full would cause a wrist strain, it seems. Maybe for water at sporting events? But even then wouldn't a jug be more worthwhile then a mug?

I mean, I guess I could get 100 ounces and see how much I could drink before it goes flat, gets warm, or makes me sick to my stomach.

Yeah, that's certainly worth it.

I could put it in the passengers seat on long drives to keep me company, stopping every four miles for a pit stop.

I truly, honestly don't understand what the use of this product is.

Does anyone out there own one of these things? If so, how do you use it? I may sound hostile, but I'm honestly more genuinely confused.

Can someone help enlighten me, please?
Posted to Health Matters
 
 

Observations

 
Jason wrote:
Well I don't know about you, but when I got those 64oz ones, it just made me laugh that I would even dare attempt to drink that much sode in a given time period. I've always said, if Dr. Pepper was alcoholic, I'd be one too.
10/27/2004

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