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Ten Things I Believe Bloggers Do Wrong
R. Alex Whitlock
Since last week I wrote on the headier issue of economics, I thought I would write something a little more frivolous this week. Below is a list of ten (well, eleven I guess) mistakes that a lot of bloggers - myself included! - make.
1. Only link to what we've already read and only say what we've already heard. Most bloggers will go through this stage at some point, but ask yourself why they should be reading you instead of
InstaPundit if you're taking all your links from IP and why they should be reading you instead of
RightWingNews or
Daily Kos when your point of view is virtually identical.
2. False modesty. If you don't believe your writing is worthwhile, why put it for all of us to see? It rarely adds the humor I think that the author intends and is generally, at best, a distraction from the posts that actually bring readers to the site. In some ways, false hubris actually makes better reading.
3. Clearing the archives. I've never understood the motivation behind this. I can understand deleting select posts for this reason or that, but a lot of people seem to like to start over, leaving a whole bunch of dead links on other blogs and a minor agitation for readers. Even if you quit blogging, it's probably not a bad idea to save your archives in case you come back.
4. Become overly concerning yourself with blogging "rules." It can look
downright pathetic and turn
friendly bloggers off and create long ethical discussions over small things that nobody except bloggers or the excessively self-rightous
care about.
5. Fail to follow basic punctuation rules. Few will care if you split an infinitive or dangle a participal, but unless you're
Tony Pierce, it'll seriously undermine whatever point you're trying to make.
6. Substitute slang for ideas. Rethuglicans, Dummocrats. These terms add absolutely nothing to any argument presented (even if you're "preaching to the choir") and can turn off sympathetic folks (even those on your side). Also, while I know it's convenient that $ is similar to the letter S and is a convenient way to detract someone or something you think is "all about money" it lost its originality a long time ago.
7. Fail to take advantage of 95% of the blogosphere. It does not begin and end with InstaPundit or Kos and who they link to. There are a lot of interesting perspectives out there that a blogger can be drawing on and it's easier to build up an audience by reading and linking with lesser-known bloggers than to rely on attempted InstaLanches.
8. Become a one-note charlie. If you're an expert in health care or Iraq, then by all means put your expertise to work. But there's only so many ways you can advocate a more libertarian health care system or pulling out of Iraq before it grows stale.
9. Decline to put up an "about the author" link. It's extraordinarily helpful for a new reader to have a general idea of who the author is and where he's coming from (even if he's pseudononymous).
10. Decline to participate in their own comments section. While one needn't respond to every single comment put on a blog, it helps encourage commenters to know that you are reading what they have to say (and comments encourage repeat visits).
Bonus: Take themselves too seriously. Seriously, the world does not end if you don't write a post today.
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Observations
 
Some "one-note-charlies" are some of the most popular blogs out there. Take Groklaw.net for example. It all started as a Blog of a paralegal as a hobby that really wanted to voice what she thought about the SCO vs. IBM lawsuit and use her skills to research info on that subject. It's now become more of a repository of Legal information on the case.
 
I make something of an exception if you are an expert in the area that you post on, which I sorta said but didn't make clear. Specialization also isn't inherently bad if you're primarily collecting links. When I wrote that, I was thinking more of essayist and "thinkers" rather than linkers.
One-note charlies, even thinkers that are outside of their area of expertise, can be quite popular. But, generally speaking, they lose my interest quite quickly.
And I'm all that matters here :)
 
Dude -- Tony Pierce is odd! Wow!
What? I should have an about link? what?
 
Adrianne,
You should read the story where he meets Kurt Kobain in Heaven. Really interesting stuff!
The "About Me" being a biography. An entry about who you are and where you're coming from. An introduction to you for new readers.
 
Quick thoughts:
1) Agreed -- if you're not going to offer something remotely unique, why play at all?
2) What if the modesty isn't false? Humility shouldn't be a dirty word.
3) Agreed. One of many odd quirks of the short time of working with Dan Patrick was his notion that archives should be deleted. Huh?!
4) Agreed. Nobody likes a pedant, and blogging pedants are the worst.
5) It's hard to read bloggers who consistently substitute the wrong homonym for words, use poor grammar, misspell words, and misuse punctuation. Still, sometimes they are interesting enough to overcome my preference for clean copy.
6) I disagree. A person can overdo it, but sometimes a clever phrase or term rocks. Anyone who's listened to Chris Baker or Jim Rome should know what I'm talking about (yeah, maybe Rome is a bad example because he overdoes it, but sometimes he's really good). As for $AFEclear, maybe it's offensive to some, but it's also stuck among folks in Houston, and I've had contact with councilmembers who have used it in their emails. It was intended to drive home a point, and it has, effectively. There's no reason to give the Mayor free use of a term that implies "safety" when it's as much about generating revenue for the city.
7) Take advantage? That's an odd way to put it. I say read and link because of the power or originality of the linked post, not because you're trying to generate traffic. Indeed, my Ten Things list would probably include an unhealthy obsession with traffic.
8) I don't agree. I think niche blogs are where things are headed, in all sorts of fields, and that's a welcome development.
9) Agreed
10) Are there bloggers who really decline to participate in their own comments?
 
2) I consider comments like "Why anyone would want to read this crap as beyond me" as inherently false. Some people can pull it off (Scott Chaffin being a good example), but for most people it feels quite fake. If you really think it's crap, why not make it better? If it's something that you're inherently bad at, why not use the talents you have? It seems like an apology ("Sorry I'm not better or more entertaining") than anything else. Also, I think, anyone that has a blog must be driven in part by believing that they have a perspective that people ought to be interested in. Humility is good (indeed, I have quite a self-depricating sense of humor), but it doesn't seem to come across well most of the time when you're bashing your own blog. Feels false. Better, in my view, to avoid the subject altogether.
5) No disagreement here. There are some cases where I work around it if the blogger is good enough, but it makes it hard. I think one can go overboard in the other direction and worry too much about making everything perfect, which defeats the purpose of blogging (most such people, in my observation, actually end up giving it up).
6) If it's clever it can work for a while, but most of such things need to be retired once everyone gets it. On the dollar sign thing, I was actually thinking of "Micro$oft." In regards to Safeclear, the program is itself only a few months old and it hasn't jumped the shark. If a year from now and (heaven forbid) the program is still in place, I'd be quite tired of it.
7) Obsessing over traffic should have been on my list. I was thinking of some bloggers that complain about lack of traffic and then proceed to only "play with the big boys." That said, if two bloggers (one big and one small) make the same point equally well, I'd say you're likely to generate more traffic from the latter. And while generating traffic should not be a goal in and of itself, when one is just starting out it is of more concern than it might be to you or me and I don't consider that unjustified when the point of the blog is to be read - not necessarily by "as many people as possible" but by some, and people can't read your blog if they don't find it.
8) This is probably the one that's come back to bite me the most. I love blogs that focus on a single area, but not a single issue (or are merely the reiteration of the same point of view, over and over again). Some focused blogs are among by daily reads, but they take a lot more time and dedication than most bloggers can manage. And, as mentioned to Kavey, I have an overall preference for more eclectic Dustburys than I do for Other-Side-of-Countrys.
10) I've run in to a few and it's baffling.
 
It's "participle," not "participal." Otherwise, right on!
 
I especially appreciate your comment #1. I am new but already appreciate this problem: see
http://pratie.blogspot.com/...
It's good when people actually get up off their butts and leave the house and look around and do things and then bring some ideas or news BACK to the internet instead of restlessly recycling the same snarky stories.
By the way, I had to count on my fingers to figure out which was the tenth month, is that pathetic?
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